What is Marketing?
Before you learn more about marketing, you should get a basic impression of what marketing is. Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. You may wish to think about marketing as "inbound" and "outbound" marketing as well as matching.
- What specific groups of potential customers/clients (markets) might have which specific needs (nonprofits often already have a very clear community need in mind when starting out with a new program -- however, the emerging practice of nonprofit business development, or earned income development, often starts by researching a broad group of clients to identify new opportunities for programs)
- How those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need (nonprofits might think in terms of outcomes, or changes, to accomplish among the groups of clients in order to meet the needs)
- How each of the target markets might choose to access the product, etc. (its "packaging")
- How much the customers/clients might be willing pay and how (pricing analysis)
- Who the competitors are (competitor analysis)
- How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
- How the product should be identified -- its personality -- to be most identifiable (its naming and branding)
eting Icludes:
- Advertising and promotions (focused on the product)
- Sales
- Public and media relations (focused on the entire organization)
- Customer service
- Customer satisfaction
Too often, people jump right to the outbound marketing. As a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective -- and less difficult -- outbound marketing and sales.
the goddesses may be crazy
Goddess Graphics recognizes the importance of not only knowing the internet marketing industry but explaining it in simple terms to our clients. Conveying your message is our business, but we don't assume it's yours, so we make sure not to overwhelm you with a barrage of jargon and acronyms.
We are not your typical graphic design firm because we realize that technology is simply a means to an end. While another advertising agency or marketing agency may jump right into the details of a project, we first make sure that we ask the right questions, get all the answers, and lay out a strategy that is understandable to everyone involved.
the best of professionals
A fifteen-year veteran of the advertising and design business, Suzon Lucore leads Goddess Graphics by example. From a well-rounded understanding and skill in marketing and graphic production, Suzon drives everybody to create solutions that deliver real business results for our clients.
Suzon brings a wealth of experience as a graphic designer and creative director to Goddess Graphics Her keen eye for the subtleties of design, color and layout often make the difference meeting expectations and surpassing them. Having worked on accounts as large as Nella Oil, Spaans Cookies, and Lucent Technologies, Suzon knows the value of getting high-quality work done on-time and on-budget.
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Emerging Design
We are a design firm that designs collateral material to help your business grow. We design with a marketing flair that gets you more business and makes you look good. Serving small to mid-size businesses since 1989.